Global entertainment powerhouse WME/IMG, which merged in 2013, announced on Tuesday that it has launched Made2Measure, or M2M, a television network that will provide a showcase of fashion at every angle. The company’s Chief Content Officer, Mark Shapiro, says “there are so many incredible stories to tell in this industry, but premium video programming that’s authentic, modern, and thought-provoking is still difficult to find.” And he is totally correct. There really wasn’t anywhere to find something like this before and now it’s available through AppleTV.
The channel will feature original content, documentaries, films, and runway shows, including a segment called “Tea at the Beatrice,” where longtime journalist Glenn O’Brien will chat with guests like Jack McCollough and Lazaro Hernandez of Proenza Schouler and Gisele Bundchen at The Beatrice Inn in New York City. Another, titled “In and Out of Fashion with Laura Brown” will give viewers a full-frontal look at the Harper’s Bazaar executive editor rubbing elbows with celebrity friends like Ciara, Jessica Alba, and Kiernan Shipka. “Iconic” will highlight the fashion industry’s biggest names and “Visionaries” will explore the innovative relationship between design and technology.
With WME/IMG’s acquisition of Made Fashion Week at the beginning of the year, it only made sense that the channel would have a show in connection to that. “Made” will go behind the scenes of its runway shows, including the likes of Baja East and Adam Selman.
“M2M Films,” a series of documentaries and the network’s long-form programming, will launch with “Battle of Versailles,” a documentary about the fashion show that pitted five French designers and five American designers against each other in 1973. In addition to this, M2M has also acquired licenses to show feature-length films and documentaries, giving you a chance to enjoy some of the greats like “Valentino, The Last Emperor,” “Who Are You Polly Magoo?” and the docuseries “The Day Before,” which will follow a different designer for a little bit over a day leading up to his or her runway show.
WME/IMG’s aim to promote fashion as entertainment should definitely thrive with M2M, pushing it further into today’s pop culture vernacular with music, television, and film.
The M2M channel is projected to live exclusively on Apple TV for 90 days, with a broader distribution and new content to come in January 2016. Will you be watching?