There is an old saying that nothing in life is free, but if you are an online business owner with time to kill then you can definitely promote your website without having to spend a single dollar! Indeed, though the obvious options such as advertising campaigns are out of the question, there are still ways that you can spread the word without having to pay up. Of course,you have to invest your time!
Advertising campaigns can be expensive, and as time goes on, the price seems to be rising higher and higher. But surely there is another way? Thankfully, there is—and our free marketing tips could be the way to do it! If you’re a little savvy with your spending and are willing to put in a bit of unpaid time, free promotion is something that you should be implementing to help get your online business off of the ground and performing at its best.
There are numerous promotional strategies that you should consider that don’t need to cost a cent! We’ve listed our top strategies below to help you promote your own online content.
Local listings are a great way to promote your online business for free, and the “big three” should definitely be considered. These are Google Places, Yahoo! Local, and Bing. By getting your online business listed on these, you will target your business’ local customers without having to spend anything!
“If there is one way to promote your online business for free that can be counted on, it’s connecting with your customers—and the two
best ways to do this are to use social media or start your own business blog (or both)! These strategies will help to engage your customers, as well as expanding your customer base, thereby promoting your online business for free! Lure customers to your online funnel with customizer offers and coupons,”says Christine Brown, a small business consultant for a deals website.
Multimedia, namely videos, is a great way for a business to connect further with its customers and share its brand. Indeed, with online platforms such as Youtube now commanding a huge internet presence, it is clear to see just how many people a business could target for free when posting online video content!
It is said that somewhere around 25% of all people on the Earth now use Youtube, and 180.1 million of these are US viewers. Amazingly, on a yearly basis, 46,000 years worth of content is watched on Youtube! As such, if your business is looking for ways to promote itself for free, Youtube is definitely a viable option!
Has your website been optimized for search engines? If not, then why not? Search engine optimization, commonly abbreviated to SEO, is a type of website management technique that works to help a website appear higher in the search engine results. For example, a business offering writing services might want to appear as the first result for the search term, “writing companies”, and SEO can help them to get there.
It is now a well known fact that modern internet surfers will rarely look further than the first page of search results, and it is a very rare minority that will continue browsing past page two. As such, if your website isn’t ranking on the first page of the search results, you will be missing out on large amounts of organic traffic—the most commercially viable kind of traffic that there is.So, if your website is underperforming, do a little research and see if you can add a few SEO techniques to your website. Alternatively, you can hire a team to do it, but this certainly won’t be free; however, basic SEO doesn’t need to be difficult, so there really is no reason that you can’t do it yourself.
5. Get Reviews
Always ask your customers or clients to leave a review of your business on Google Business,Facebook or Trustpilot. Give them incentive to do it on their own. This simple hack gets you a lot of online exposure and increases conversions.
There are plenty of ways in which you can work to improve your online business’ profitability. Promoting your online business for free is relatively quick and easy and will almost certainly help your business reach its full potential, so what is there to lose?