Backlinks are important for your site
There is no doubt that backlinks are very important for your website, so having as many backlinks as possible is a good strategy; but exactly how many backlinks does your website actually need? After all, you cannot just keep throwing a dozen backlinks in there every single day for years on end, right? There has to be a point where you stop because you have to know how many backlinks a website should have. The problem with addressing this issue is that stating how many backlinks are needed for anyone’s website can be quite complicated; ask five different SEO experts and you will likely get 5 different answers. Let’s take a look at some questions you might want to ask yourself in order to determine the number of backlinks that are right for your website.
Does the number of backlinks really matter?
One of the strategies that some people utilize in order to try to get their sites as much traffic as possible in as short a time as possible is to employ as many backlinks as they can, but this approach focuses mostly on the quantity and very little on quality, and that is never a good idea. Like most of us, you probably care a great deal about your website and want to achieve the best possible results; that means focusing as much as you can on quality SEO because that is what is going to make the difference in the long run. Having quality backlinks will ensure great results from search engines such as Google. Make no mistake about it, 20 high-quality backlinks will produce better results than 200 low-quality backlinks ever will.
Should you pay for more backlinks?
Let’s face it, building backlinks is time-consuming, especially if you are going for quality exactly as you should be. It can be argued that you should take as much time as possible in order to do things right, but people sometimes rush into backlinks to get as many in there as fast as possible and one of the things that they do to accomplish this is to buy backlinks. Buying backlinks is not something that is often discussed but it does happen and will continue to happen. Should you do it? One of the things that you have to consider is that Google and other search engines tend to look down on anything that they consider cheating and this is how they might see it if you have too many of these paid backlinks. Of course, like anything else in life, you get what you pay for; so if you are willing to pay for high-quality backlinks, that is what you will get. What you want to avoid are link farms that will offer you an amazing number of backlinks at a cheap price because cheap is exactly what you will get and that will affect your website’s quality and the SEO results that you can expect in the end.
Are there penalties for exceeding a certain amount of backlinks?
As you probably already know, Google is infamous for penalizing websites for x amount of reasons. A lot of people do not even realize that their website has been penalized and their ranking compromised as a direct result of this. Unbelievably, according to some statistics, only about 5% of penalized websites that are penalized by Google submit a reconsideration request in order to reclaim their previous rankings. What Google tries to do with its ranking algorithm and its updates is to enforce good marketing practices by penalizing websites that it considers to be “cheating” in one way or another; of course, the things that might be considered as cheating by this algorithm are many and broad, and it is not always so easy to avoid them. There is no stated limit to the number of backlinks that you can have, but you should know that Google’s algorithm is constantly penalizing sites that appear to have links that are not “natural.” What this means is that if you suddenly add thousands of backlinks to your website it is bound to look shady and you are risking being penalized. We all know that building backlinks for a website takes time and Google’s algorithm knows that too. So there is no penalty that we know of when it comes to the number of backlinks that you can employ for your website.