When paired together, the possibilities between fashion and technology have no limit. The idea of both crossing paths was a dream that seemed like it was never going to come true! Today, the barrier between geek and chic has been broken, bringing about innovative advancements in both industries. The integration among the two has shown us what we can reach when two conventional industries combine in an unconventional way. We rounded up five fashion tech startups on the horizon that are refreshing and beneficial for the everyday consumer, emerging designer, and professional retailer alike.
Image via ClothApp
Daily outfit inspo, street style snaps, and global fashion integration are things that all fashionistas crave. But what about having them in real-time? Or organized by the weather? There’s an app for that! Cloth, available for iPhone, makes saving, categorizing, and sharing outfits as easy as possible for that busy person who needs style ideas STAT. To keep it modern and truly up to date, the app acquires real-time weather data to help you pick out the best outfits for the sunniest and rainiest of days. Users even have the advantage of waking up to weather alerts with certain looks that go with the conditions. See what people are wearing in any city at any time to really benefit from its real-time street style feature.
Image via AlleyWatch
SkuIQ is a fashion tech startup that operates on the retailers end for the consumer. What the startup has found is that many retailers have had difficulty embracing technology, which consumers expect them to already do. Holding back on tech can be detrimental in exploring their future retail opportunities. The point of skuIQ is to drive consumer loyalty and increase sales, giving consumers a real-time look at what’s in stock, including styles, colors, and sizes at the store they may be shopping through online. This increases the customers want to purchase the item by reserving it just for them through that stores website. The customer can pick up the item in a nearby retail location minutes after reserving it. By combining the online with the offline, keeping up with the latest trends, and keeping online shoppers engaged is what skuIQ wants to do for retailers trying to kick their e-commerce level up a notch.
Image via AppStore
The Swggr app is a must-watch fashion tech startup. This app may seem similar to other fashion and wardrobe sharing apps in the digital world, but its motive is a bit different. Described as a “fashion playground,” Swggr actually rewards you for your style. The app encourages users to get involved with what they call an “addictive” “Love or Hate” feature, which will help them tailor the user’s experience. Upload pictures of the ideal dream outfit, build a virtual collection, and style items through a curated boutique to see how they’ll work out for you before you buy them. Create and instantly share moodboards with different items from collections that you find inspiring and directly style looks for other users to ensure your stylist credibility and to earn yourself more points. All of the points that you collect are redeemable towards discounts, access to top-tier fashion influentials, and exclusive products.
Image via Sundar
Sundar is a fashion tech startup led and advised by an innovative team of fashion industry veterans like CFDA members and Conde Nast and Decoded Fashion Award winners. It is a startup that is completely focused on sourcing materials for the apparel industry in a way that is seamless and creative. With various problems facing the apparel industry, like location-specific, and costly trade fairs, or inefficient door-to-door showcase, and even disorganized online searches, Sundar decided it was time for a solution. The platform is dedicated to transforming the process of sourcing by offering centralized digital product catalogs, recommendations and insights driven by data, and social networking to connect with influential buyers. Sundar offers benefits for select groups of insiders broken up into two categories: manufacturers, vendors, and artisans, as well as designers, brands, and retailers. For the manufacturers, vendors, and artisans, exclusive access to a qualified global buyer network is available, as is flexible tools to showcase products and services that come straight from the factory, and real-time data analysis on their products, clients, and specific industry trends. For the designers, brands, and retailers, local-global materials, design and supplier discovery are available at any time on any day. In addition, they can receive in-depth data analysis and customized recommendations with unlimited access to rare and specialty suppliers.
Image via Boston
Nineteenth Amendment is ultimately one of the few most innovative fashion tech startups to watch; it is for entrepreneurs and designers, started by the same exact kind of person. A failed attempt at fashion week allowed Nineteenth Amendment to begin and grow, creating opportunity for up and coming designers all across the board. It is a startup that believes in breaking the redundant, going-nowhere-fast cycle that emerging designers often experience. Nineteenth Amendment was created through the idea that fashion is a choice and the garment production process for U.S.A. based manufacturers needed a makeover. The startup provides designers with a platform of high quality, small batch manufacturing, and direct sales to an audience just waiting on cutting edge fashion before it hits the runway. To the consumers, Nineteenth Amendment offers curated designer talent that is new and unique. At the same time, they provide coveted pre-sale access. There is a better way to do fashion and this eager, inspiring startup created the better way.
The differences that these startups are set on making within fashion and technology are important. What these startups know is that keeping up and changing with the times will have a positive impact in a big way, no matter how small they start out. These startups that we have available to us as consumers, designers, retailers, and manufacturers can instill a sense of courage in those who have wanted to dive into the world of fashion and tech, enhance their business practices, or just simply have a more efficient way of getting their work done.