Goodbye Guessing, HelloAva

If there’s one thing that most people can’t go without, it’s a good skincare routine. Regardless if anyone’s a makeup beginner or a beauty junkie, keeping skin healthy is important. Some problems we tend to have while shopping is that we are presented with so many products and we have no idea what ingredients will work for us. Yet for every problem there’s a solution, and new technology has helped create HelloAva, an online app to make shopping for skincare easier.




HelloAva, was founded by beauty enthusiast, Siqi Mou, who had the same problem that most people do with skincare: being unaware of what to use. Mou discovered that more than 70% of people don’t know their skin types, which basically makes shopping for the right products a series of trials and errors. Even though some solutions include checking reviews or consulting a dermatologist, these also have setbacks. For one, every skin type is different, so a product that works well on one person usually won’t work as well on someone else. And even though a dermatologist visit can provide accurate information, they take a lot of time and can be very expensive. As a result, HelloAva was made to help people find the right products for their needs.




Of course nobody can find the right products without knowing their skin type. Fortunately, HelloAva makes it easy for anyone to figure it out! First, people take a quiz to understand their skin type. Afterwards, the app takes the data from the answers and begins to make a custom routine to fit the user’s needs along with the right products. What we love about it is that along the way, the app tracks everyone’s skincare progress and they can even send feedback through chat messages. The feedback can help enhance product recommendations to find anyone’s ideal skincare products. This truly makes HelloAva an innovative service that eliminates the need for guessing, and can help everyone find their best products in the end.



Catherine DeGroot


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